HomeDigital Marketing and E-CommerceDigital Marketing Essentials
Description
Curriculum
Instructor
Course Description:
Master digital marketing essentials for beginners. Learn SEO, social media, analytics, and emerging trends. Get certified in online marketing foundations.
What you’ll learn
- Understand the foundational concepts of digital marketing.
- Possess practical skills in website optimization, SEO, PPC, and social media marketing.
- Develop effective content marketing and email marketing strategies.
- Use analytics tools to measure and interpret digital marketing performance.
- Create and implement a comprehensive digital marketing strategy.
- Stay informed about emerging trends in the digital marketing landscape
Course Requirements:
- No prior digital marketing knowledge required.
- Access to a computer and the internet for online learning.
- Eagerness to explore and learn about digital marketing concepts.
Who Should Enroll:
- Beginners seeking to enter the field of digital marketing.
- Marketing professionals looking to enhance their online marketing skills.
- Small business owners aiming to understand and implement digital marketing strategies.
Certification:
Participants will receive a certification upon successful completion, validating their proficiency in digital marketing essentials.
Enrollment:
Enroll now to gain a solid understanding of digital marketing essentials. Ideal for beginners and those seeking to enhance their online marketing skills.
Curriculum
- 10 Sections
- 116 Lessons
- 10 Weeks
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- Module 1: Introduction to Digital MarketingExplore the historical evolution and changing roles in Human Resource Management (HRM). Gain insights into the foundational concepts that shape the field and understand its significance in organizational success.12
- Module 2: Website Basics for MarketersDelve into the core functions of HRM, including recruitment, selection, training, and development. Understand the responsibilities of HR professionals in managing employee relations and performance.15
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- 2.15Quiz 2CopyCopy10 Questions
- Module 3: Search Engine Optimization (SEO)Navigate the legal landscape of HRM, understanding key frameworks and regulations. Explore ethical considerations and decision-making processes integral to responsible HR practices.13
- Module 4: Pay-Per-Click Advertising (PPC)Discover the importance of workforce planning for organizational success. Learn effective strategies for talent acquisition and recruitment to build a skilled and diverse team.10
- Module 5: Social Media MarketingUncover the role of employee development in organizational growth. Gain practical insights into designing and implementing impactful training programs for professional and personal development.12
- Module 6: Content MarketingMaster the principles of performance management in HR. Learn how to conduct fair and constructive employee appraisals to enhance individual and organizational performance.15
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- 6.15Quiz 6CopyCopy14 Questions
- Module 7: Email MarketingDive into the design of competitive compensation structures. Understand the administration of employee benefits and perks to attract and retain top talent.15
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- Module 8: Analytics and Data InterpretationExplore strategies for fostering employee engagement and understanding motivational theories in HRM. Learn to create a workplace environment that inspires and motivates.10
- Module 9: Digital Marketing StrategyBuild positive employee relations and acquire techniques for effective conflict resolution. Learn to create a harmonious work environment that promotes productivity.11
- Module 10: Emerging Trends in Digital MarketingUnderstand the impact of technology on HRM practices. Explore the implementation of Human Resource Information Systems (HRIS) to enhance efficiency in HR operations.13
Addis Admas
1 Student15 Courses
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$99.00
$21.00
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0 student
116 lessons
Language: English
10 quizzes
Assessments: Yes
Available on the app
Unlimited access forever
Skill level All levels